Monday, March 10, 2008

83 original ways to successfully waste your time

adidas+diesel denim collection campaign

The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.

work done at sidlee

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