http://www.thefwa.com/
Wednesday, April 8, 2009
Sunday, February 8, 2009
Friday, February 6, 2009
new adidas originals website
explore more of the three stripes brand online at http://www.adidas.com/originals
browse the collections, see the virals, witness the biggest house party of all time!
Monday, December 1, 2008
adidas ss09
The last year of work was dedicated to developing the 2009 adidas originals global campaign & communication, from brand hierarchy to visual platform, from stores, to web, to tv and print, to amazing event launches around the world. so stay tuned!
Here is a sneak peek at the first 60sec. spot.
Wednesday, March 26, 2008
Tuesday, March 11, 2008
adidas original stores
project: rethinking the retail space and brand experience of the adidas orignal stores worldwide.
photographs from the new york and berlin stores
work done at sidlee, architects aedifica
photographs from the new york and berlin stores
work done at sidlee, architects aedifica
Monday, March 10, 2008
83 original ways to successfully launch a campaign
a collection of images from the different launch events of the adidas/diesel denim collection around the world
see the whole campaign at http://diesel.adidas.com
see the whole campaign at http://diesel.adidas.com
83 original ways to successfully waste your time
adidas+diesel denim collection campaign
The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.
work done at sidlee
The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.
work done at sidlee
Thursday, August 16, 2007
COLLECTED MONTREAL STORIES
As part of the city exploring process I started with the Potholes poster series, I went on a new hunt for Montreal stories worth telling.
In order to retrieve parts and bits of my city, I spent a day walking its streets with wide sheets of paper and retracing found objects and textures like , bike wheels, nails, electric cords, pieces of toast. The result: you can wear a part of montreal.
work for Sid Lee Collective
In order to retrieve parts and bits of my city, I spent a day walking its streets with wide sheets of paper and retracing found objects and textures like , bike wheels, nails, electric cords, pieces of toast. The result: you can wear a part of montreal.
work for Sid Lee Collective
Thursday, May 24, 2007
POSTER SERIES + NEW AWARD AND EXHIBITION
My Nids-de-Poule poster series has just been selected by the Hong Kong Heritage Musem to be exposed at the 2007 Hong Kong Poster Triennal and to be featured in their catalogue. The trienal opens on November 24th.
This poster series is part of a collective creation and exhibition celebrating Montreal's nomination as a UNESCO city of design. I akways thought that beauty and the sense of unique lays within the citiy's imperfections (if anything, its potholes are at least as impressive as it 1976 olympics) So asphalt became for a few weeks my canvas for ephemere urban interventions that surprised passers-by, offuscated a few landlords, annoyed people stuck in traffic and generated quite a buzz amongst design afficcionados.
The medium used was actylic based paint, applied directly onto the asphalt, and it lasted for about 4-5 weeks.
This poster series is part of a collective creation and exhibition celebrating Montreal's nomination as a UNESCO city of design. I akways thought that beauty and the sense of unique lays within the citiy's imperfections (if anything, its potholes are at least as impressive as it 1976 olympics) So asphalt became for a few weeks my canvas for ephemere urban interventions that surprised passers-by, offuscated a few landlords, annoyed people stuck in traffic and generated quite a buzz amongst design afficcionados.
The medium used was actylic based paint, applied directly onto the asphalt, and it lasted for about 4-5 weeks.
Wednesday, May 23, 2007
TAKING NY BY STORM
The NY ICFF experience has been absolutely amazing. With over 1000 persons at the CITE gallery on the launch night and a few hundred other during the weekend, my sofa collection has recieved great reviews from visitors, afficcionados and the press. Here are some pictures of the event.
Wednesday, May 16, 2007
LES CHAISES : modular couch
My first furniture collection, SIT! by SID, for Perez will be launched this weekend in NY during ICFF. Here are some great shots of the whole furniture series (art direction Roxana Zegan//photographer Dana Dorobantu/location Coléxion Perez showroom)
«Les chaises» is a comfortable poem about seating, a work of geometry and typography.
«Les chaises» is a comfortable poem about seating, a work of geometry and typography.
LUV UR ASS : modular couch
“No other body part has had the world’s best designers dedicate so much of their work and imagination to. From Frank Lloyd Wright to Mies Van der Rohe and Philipp Starck, great minds put their creativity into giving the Ass the ultimate accommodation. This couch sums up our fascination with it, from pure aesthetics to obscenity and beauty standards to colourful vocabulary. In a ludic yet comfortable metaphor - Be it wide, tight, square, pear shaped or industrial size, LOVE YOUR ASS!"
7 modules, originally designed for Sid Lee's bistro and revised for Perez.
7 modules, originally designed for Sid Lee's bistro and revised for Perez.
THE STAINS : 2 poufs
Created for Perez, and ready to be launched this weekend at ICFF New York, these 2 poufs are nothing more than a cynical statement for the neat-freaks. In the context of perfect shapes, sophisticated materials, and the purest shade of white, the urge of a color accident is an artistic catalyst.
LOST OBJECTS pillow series
My humble and minimalist ode to all those little objects we loose in the cracks and folds of our couches...sometimes they stuck to pillows, sometimes they just vanish without a trace.
Wednesday, May 2, 2007
Tuesday, April 10, 2007
Wednesday, April 4, 2007
Alcuin Society Award for Mars et Avril
Mars et Avril, tome 2 : À la poursuite du fantasme remporte le deuxième prix Alcuin Society 2006, qui récompense l’excellence en design graphique au Canada, dans la catégorie PROSE ILLUSTRATED.
Tuesday, April 3, 2007
Mars et Avril
Mars et Avril est un photo-roman moderne, hybride et débridé.
Fugitive love, collective unconscious and parallel dimensions are shaping the narrative content, enriched by the evocative power of images. In this book, graphic design does not only establish cohesion between text and images, it is a language in itself, which participates to tell the story. The detailed, intricate line work of the drawing operates in a harmonious partnership with the author's finely crafted writing, and the engaging pictures.
À la poursuite du fantasme is written by Martin Villeneuve. Photography is by Yanick Macdonald and graphic design by Roxana Zegan. The book is published by Les Éditions de la Pastèque, in collaboration with the agency Sid Lee in Montréal, and was launched on October 16th, 2006.
Fugitive love, collective unconscious and parallel dimensions are shaping the narrative content, enriched by the evocative power of images. In this book, graphic design does not only establish cohesion between text and images, it is a language in itself, which participates to tell the story. The detailed, intricate line work of the drawing operates in a harmonious partnership with the author's finely crafted writing, and the engaging pictures.
À la poursuite du fantasme is written by Martin Villeneuve. Photography is by Yanick Macdonald and graphic design by Roxana Zegan. The book is published by Les Éditions de la Pastèque, in collaboration with the agency Sid Lee in Montréal, and was launched on October 16th, 2006.
Saturday, March 10, 2007
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