Cirque du Soleil, 2005 campaign

The first campaign I art-directed for Cirque du Soleil was for its 2005 show, Corteo. A 121 stories high poster brings a sense of surreal to Times Square, as it graces the entire façade of the W Hotel.

Corteo, which means "cortege" in Italian, is a joyous procession, a festive parade imagined by a clown. The show brings together the passion of the actor with the grace and power of the acrobat to plunge the audience into a theatrical world of fun, comedy and spontaneity situated in a mysterious space between heaven and earth.