the storyteller

THE ELEPHANT IN THE ROOM

2009-09-15T15:48:00.003-04:00

After a summer filled with incredible collaborations in New York and Montreal, I have been kidnapped by the wonderful folks at CP+B and will be joining their team. I am looking forward to this new adventure. This is my new home:http://www.cpbgroup.com/#cpb

FWA award for adidas originals,

2009-04-08T08:22:00.001-04:00

http://www.thefwa.com/

ADIDAS WOMEN LOOKBOOK.

2009-02-08T12:26:00.000-05:00

Here is the link to the online experience , celebrating the new adidas women collection.

new adidas originals website

2009-02-06T15:56:00.004-05:00

explore more of the three stripes brand online at http://www.adidas.com/originals
browse the collections, see the virals, witness the biggest house party of all time!

adidas ss09

2008-12-01T14:33:00.003-05:00

The last year of work was dedicated to developing the 2009 adidas originals global campaign & communication, from brand hierarchy to visual platform, from stores, to web, to tv and print, to amazing event launches around the world. so stay tuned!

Here is a sneak peek at the first 60sec. spot.

the FWA web site of the day award

2008-03-26T13:31:00.012-04:00

83 original ways to successfully waste your time has been chosen as the FWA website of the day

adidas original stores

2008-03-11T19:59:00.004-04:00

project: rethinking the retail space and brand experience of the adidas orignal stores worldwide.
photographs from the new york and berlin stores
work done at sidlee, architects aedifica

83 original ways to successfully launch a campaign

2008-03-10T22:32:00.017-04:00

a collection of images from the different launch events of the adidas/diesel denim collection around the world
see the whole campaign at http://diesel.adidas.com

83 original ways to successfully waste your time

2008-03-10T20:55:00.018-04:00

adidas+diesel denim collection campaign

The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel below-the-line campaign to celebrate both authenticity and originality. The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time.” It presents playful, inspiring ways to celebrate originality by encouraging open and uninhibited self-expression. 83 inspirations will serve as an invitation for the public to share their ideas inside adidas Originals stores, online and at different events.

work done at sidlee

COLLECTED MONTREAL STORIES

2007-08-16T16:28:00.007-04:00

As part of the city exploring process I started with the Potholes poster series, I went on a new hunt for Montreal stories worth telling.

In order to retrieve parts and bits of my city, I spent a day walking its streets with wide sheets of paper and retracing found objects and textures like , bike wheels, nails, electric cords, pieces of toast. The result: you can wear a part of montreal.

work for Sid Lee Collective

POSTER SERIES + NEW AWARD AND EXHIBITION

2007-05-24T12:56:00.004-04:00

My Nids-de-Poule poster series has just been selected by the Hong Kong Heritage Musem to be exposed at the 2007 Hong Kong Poster Triennal and to be featured in their catalogue. The trienal opens on November 24th.

This poster series is part of a collective creation and exhibition celebrating Montreal's nomination as a UNESCO city of design. I akways thought that beauty and the sense of unique lays within the citiy's imperfections (if anything, its potholes are at least as impressive as it 1976 olympics) So asphalt became for a few weeks my canvas for ephemere urban interventions that surprised passers-by, offuscated a few landlords, annoyed people stuck in traffic and generated quite a buzz amongst design afficcionados.

The medium used was actylic based paint, applied directly onto the asphalt, and it lasted for about 4-5 weeks.

TAKING NY BY STORM

2007-05-23T15:19:00.003-04:00

The NY ICFF experience has been absolutely amazing. With over 1000 persons at the CITE gallery on the launch night and a few hundred other during the weekend, my sofa collection has recieved great reviews from visitors, afficcionados and the press. Here are some pictures of the event.

LES CHAISES : modular couch

2007-05-16T17:38:00.003-04:00

My first furniture collection, SIT! by SID, for Perez will be launched this weekend in NY during ICFF. Here are some great shots of the whole furniture series (art direction Roxana Zegan//photographer Dana Dorobantu/location Coléxion Perez showroom)

«Les chaises» is a comfortable poem about seating, a work of geometry and typography.

LUV UR ASS : modular couch

2007-05-16T17:33:00.003-04:00

“No other body part has had the world’s best designers dedicate so much of their work and imagination to. From Frank Lloyd Wright to Mies Van der Rohe and Philipp Starck, great minds put their creativity into giving the Ass the ultimate accommodation. This couch sums up our fascination with it, from pure aesthetics to obscenity and beauty standards to colourful vocabulary. In a ludic yet comfortable metaphor - Be it wide, tight, square, pear shaped or industrial size, LOVE YOUR ASS!"

7 modules, originally designed for Sid Lee's bistro and revised for Perez.

THE STAINS : 2 poufs

2007-05-16T16:11:00.003-04:00

Created for Perez, and ready to be launched this weekend at ICFF New York, these 2 poufs are nothing more than a cynical statement for the neat-freaks. In the context of perfect shapes, sophisticated materials, and the purest shade of white, the urge of a color accident is an artistic catalyst.

LOST OBJECTS pillow series

2007-05-16T15:58:00.003-04:00

My humble and minimalist ode to all those little objects we loose in the cracks and folds of our couches...sometimes they stuck to pillows, sometimes they just vanish without a trace.

sid lee new office space

2007-05-02T22:13:00.003-04:00

collaborating on the design of the new sid lee office space in montreal

adidas cube

2007-04-10T20:43:00.006-04:00

pop-up adidas performance store and website.

Alcuin Society Award for Mars et Avril

2007-04-04T11:51:00.003-04:00

Mars et Avril, tome 2 : À la poursuite du fantasme remporte le deuxième prix Alcuin Society 2006, qui récompense l’excellence en design graphique au Canada, dans la catégorie PROSE ILLUSTRATED.

Mars et Avril

2007-04-03T16:32:00.003-04:00

Mars et Avril est un photo-roman moderne, hybride et débridé.

Fugitive love, collective unconscious and parallel dimensions are shaping the narrative content, enriched by the evocative power of images. In this book, graphic design does not only establish cohesion between text and images, it is a language in itself, which participates to tell the story. The detailed, intricate line work of the drawing operates in a harmonious partnership with the author's finely crafted writing, and the engaging pictures.

À la poursuite du fantasme is written by Martin Villeneuve. Photography is by Yanick Macdonald and graphic design by Roxana Zegan. The book is published by Les Éditions de la Pastèque, in collaboration with the agency Sid Lee in Montréal, and was launched on October 16th, 2006.

black and white projects

2007-03-10T22:09:00.003-05:00

illustrations depicting my fascination for anything on black and white

cd covers

2007-03-09T20:19:00.002-05:00

limited edition covers, typography & illustrations

Cirque du Soleil, 2005 campaign

2007-03-06T13:25:00.003-05:00

The first campaign I art-directed for Cirque du Soleil was for its 2005 show, Corteo. A 121 stories high poster brings a sense of surreal to Times Square, as it graces the entire façade of the W Hotel.

Corteo, which means "cortege" in Italian, is a joyous procession, a festive parade imagined by a clown. The show brings together the passion of the actor with the grace and power of the acrobat to plunge the audience into a theatrical world of fun, comedy and spontaneity situated in a mysterious space between heaven and earth.

School Projects//Workshops//Early work ( 2001-2004)

2007-03-06T13:00:00.004-05:00

Theese few projects are from my years emerging as a graphic designer. Realised at Uqam (Montreal) and Trento University (Italy), as well as for diverse competitions and workshops around the world, they are my first steps into the world of storytelling.

1. Épreuve de distance, limited edition exhibition catalogue, in collaboration with my amazing typography teacher, Judith Poirier and Marc-André Roy, an absolutely fantastic colleague and designer // Grand Prix Grafika 2004 (Montréal)

2. The visitor, photographic interpretation of Italo Calvino's Les villes Invisibles. A compilation of photographs and traveller's notes taken during a 3 months trip to Trento // Trento University Fellowship (Italy)

3. Ailleurs, typography project: a colelction of short stories for travellers. Silk sreened on hand made paper, all pages «verso» are printed only in varnish so they reveal their message only in certain lighting conditions // awarded at Output 07, (Germany) and part of D&AD new blood collective (London)

4. Shiny Museum, book project for Angela Grauerholz' book class. The book is a museum on paper, Its classification code is based on Samuel Beckett's Quad and the rental system of Waxman, a tuxedo and shoes store. that is also an icon of Montreal //awarded & exhibted Output: 06 (Germany)

6. Minimalist composers, b&w silk screend poster series// awarded & exhibted at TDC 24 (New York) and Output: 06 (Germany)